CEOs Are Buying PEB, ULTA, FG, and PSEC

Steve and I went live to break down last week’s most notable insider buys, filtering the real “smart money” moves from the noise. 

We ranked them from 1 to 5 based on size, the buyer, and the filing type.

Here’s the replay.

📌 Today's standout insider activity comes from a cluster of Form 4 filings by multiple CEOs

• Pebblebrook Hotel Trust $PEB
• Ulta Beauty $ULTA
• F&G Annuities & Life $FG
• Prospect Capital $PSEC

A CEO buying shares is already a strong bet—but when multiple CEOs step in at once, the signal becomes even more compelling.

Here’s The Hot Corner, with data from March 24, 2025:

Click the table to enlarge it.

📌 Starboard Value increased its stake in Qorvo $QRVO from 7.79% to 8.90% with a 13D filing.

📌 David D. Smith, former CEO and current Executive Chairman of Sinclair Broadcast Group $SBGI, disclosed a $1.8 million purchase of 110,566 shares.