Analysis and trade ideas from go-to retail expert Jeff Macke.
Jeff Macke has spent his entire career researching and investing in consumer-based companies. Literally. His dad was the CEO of Target, so Jeff learned the retail ropes as a kid. Now, for the first time, he's sharing his research and private portfolio.

With the Macke Retail Roundup, you get to see what I'm buying and selling, when I'm doing it, and understand the why. My unique blend of fundamental and technical analysis will give you the blueprint to make money in this space while avoiding the traps.
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Which consumer companies are best positioned to thrive right now?
This is what Jeff does. And his calls speak for themselves. In 2009, he told the world to buy Apple "with both fists." He rode Etsy up over 1,200%. And he was long GameStop in January 2021 before it went viral.
Jeff Macke and JC Parets discuss in this exclusive video.
What You'll Get
Earnings Report Cards
Jeff cuts through the corporate-speak of earnings reports and conference calls to tell it like it is.
Jeff's Custom Indexes
See which investment themes are leading and lagging to help you identify winners more easily.
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- Jeff's Best Ideas
- The entire Jeff Macke Retail Portfolio
- New ideas and commentary on the winners and losers of retail every week
- Jeff Macke's Custom Retail Indexes
- Jeff Macke's Retail Earnings Report Cards