Every year I sit down with my 2 kids and put together a portfolio of Consumer Facing stocks. The picks aren't all retailers but each fits in the bucket of my expertise. They make products I can see, feel and sometimes taste. They are brands that evoke, or at least used to evoke, Feelings in domestic consumers and investors.
Most importantly, they are companies with Stocks I believe can make me, and my kids, money over the coming year. The portfolio gets adjusted periodically, opportunistically but never casually. We trade around the positions but the core is adjusted only when the stocks out-run their target, the story gets worse or we want to free up money for a better investment.
